a photo of a two sidra staff members celebrating the pink day with the pink bracelet on their hands

Sidra Medical and Research Center to Give Away Fit Bit Devices to First 1000 Participants of Think Pink Breast Cancer Awareness Walk

As part of Sidra’s ongoing commitment to supporting breast cancer awareness in Qatar, Sidra employees will be giving away Fit Bit devices to the first 1,000 participants in the Think Pink Breast Cancer Awareness Walk, postponed until November 2013 on the Pearl island. Fit Bit is a portable device that tracks exercise and activity levels and calories consumed to help people maintain a healthy lifestyle.

Sidra employees have taken part in the annual work previously, bringing their enthusiasm and commitment to increasing the reach of cancer education among the local population. The collaboration with Think Pink Qatar expanded this year when Sidra held a cancer prevention and education event as part of Sidra’s Bil Afia employee wellness program to mark World Cancer Day.

“I’m overwhelmed by the positive response and number of Sidra employees who have signed up for the Think Pink Breast Cancer Awareness Walk and very excited to offer Fit Bit devices to other dedicated participants. Sidra recently ran a hugely successful employee Fit Bit competition through our Bil Afia program and wanted to help bring similar experiences to other Doha residents,” said Sidra Communications Director Khalid Al Mohannadi.

“Positive lifestyle choices and early detection are the first lines of defense in the fight against cancer, and events like the Think Pink Walk bring attention to the need for awareness and education. We are happy to continue our partnership with Sidra and are thankful for their generous Fit Bit donation,” added Karen Al Kharouf, Founder of Think Pink.

Working with organizations such as Think Pink Qatar to beat cancer through awareness and education is a responsibility of every healthcare organization. Sidra’s employees are dedicated to making a positive contribution to improving women’s and children’s health.